Supply chains are a critical component in this era of disruption, and mastering supply chain operations gives a company in the consumer packaged goods industry a huge competitive advantage that can allow it to grow its brand. Supply chains are no longer perceived as cost centers, but as a major lever for developing new business opportunities and ensuring customer satisfaction.
You live in a world where brand recognition and loyalty lead to increased bottom line and connecting to your customer’s customer is one way to do that, with the desire for increased connection comes challenges, how to connect with consumers without impacting the business of your customers. Critical is finding the right balance between new product innovation, rapid time to market and maintaining your customer base who use your current products.
For distributors, operational effectiveness is a must, but simply being effective is not enough. No longer is the business just a process of moving product from one place to another. The complexities increase on an almost daily basis, how to have effective inventory control, manage changing regulations and how to do this using technology as a differentiator.